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about us

authentic experiences created by authentic people

many landowners and operators are trying to diversify into this movement whilst others have been doing so for decades - it’s second nature if this is your lifestyle, and fortunately for Kate Morel and her colleagues this is the case​​​

I've been called 'the real deal' by industry peers, not quite sure what it means but I assume it's because my way of life genuinely reflects the ethos of the experiential travel movement.. I often joke that for the first time in my life I actually feel trendy!


I like to team up with hand-picked industry colleagues and companies who also take pride in their work, and always have the best interest of the customer in mind. I always share honest advice even when it's not quite what a customer wants to hear, there's no point taking on a  project or engaging in feasibility reports when I know from experience, that a project isn't going to work.

I've been inspiring existing and aspiring holiday and glamping operators for over 15 years, drawing on a further 25 years of hands-on experience in experiential travel and hospitality, design and property development. My advice and creative input have been behind numerous successful projects, many of which have featured in publications, appeared in TV programmes, and achieved awards in tourism and sustainability.

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working in Ecuador with

the Ministry of Tourism 

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It's no secret that I love the experiential tourism sector, although honestly, it's never been a job - the saying 'do something you love and you'll never work a day in your life' is so true. My projects involve a lot of things that excite and motivate me - outdoors, nature, crafts, architecture, interior design, business modeling... and some v cool customers - I really do get to work with the best people.    

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If you'd like to talk through your project or ideas please get in touch today. Let's have an informal chat to see if there's a fit between what you need and what I and my industry colleagues could do to support your business goals.

If I don't feel there's a good fit, I'll do my best to signpost you to another reliable, reputable company so at least you're on the right track with the right people.

                            

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