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business advice & concept creation

glamping & experiential hospitality developments
  ​Enabling landowners to successfully develop and diversify into this exciting, evolving leisure sector
Supporting glampings sites, hotel operators, private estates, trusts, farms, pubs and rural businesses with honest, experienced advice and creative project concepts 
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"the only source of knowledge is experience"


Business advice focussed on generating a healthy ROI 

Creative project concepts that endorse, elevate and define your brand

Crafted experiences for guests, and image-rich marketing content 

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"if you're not willing to risk the unusual, you'll have to settle for the ordinary"
J Rohn


 ​inside knowledge - of glamping & experiential tourism

​​authentic, holistic business modelling and concepts 

aligned with prevailing tourism movements, not ephemeral trends

sustainability - in harmony with the land 

circular economy - collaborating with local artisans & businesses

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We hired Morel Co to help keep our glamping site fresh and inspiring. Their ideas and intelligent applications to our design have us excited for next spring’s launch.

Nicole, Elements Luxury Camp, Ontario 

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Kate is a very enthusiastic and creative consultant, she's been with us from day 1 and my business wouldn’t be where it is now without her advice.

Lesley, Deerland Safari, Dorset


In an industry that, in my opinion, tends to keep its focus too sharply on qualitative data it was great to have some much needed focus on the numbers in your session today – thank you!

Swallowtail Hill Glamping

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