The Plot Thickens...
In 2015, Morel & Co's founder, Kate Morel, noticed that tourism and leisure trends were strongly shifting toward more meaningful experiences, nature-inspired activities and places to stay. By 2017 the majority of Kate's clients were looking to diversify into accommodation that met these demands, but in addition they wanted them to be high quality and 'something different'... they also wanted value for money.
After some musing (and searching), Kate came to the conclusion that a company with first-hand experience in hospitality & rental, creative design, and skilled construction, would have the necessary optimum combination of resources to create what her clients wanted. The problem was, she couldn't find one.
In September of 2018, Morel & Co was created to be that company and continues to develop, we're bringing in new talent as we find it, forging exciting collaborations and, of course, creating amazing new places.
There And Back Again
Individually we've been creating special places for ourselves and others for many years, but working together is incredibly exciting and has created a rather unique 'mind-hive' of experience, ideas and knowledge.
It's also encouraging to see that what we do and believe in is becoming more mainstream. As life becomes increasingly busier and disconnected from nature, more people are feeling the need for meaningful experiences, authenticity, and becoming more conscious of preserving the planet we depend upon.
We are very fortunate to able to pursue vocations that we are passionate about - the Japanese rather neatly sum it up in one word - Ikigai .
(Not Quite) The End